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In this episode of The Elite Agent Masterclass, Jack Durkin sits down once again with Holly Boylan — Head of Operations at The Avenue Estate Agents (and affectionately known as the "Queen of Process") — to deep-dive into one of the most crucial topics for any self-employed agent:

The power of systems, structure and process.

Whether you're launching your self-employed estate agency business, or you're already established but feeling overwhelmed, this is essential listening.

Inside this episode:

• Why structure gives you freedom, not restriction
• How to build a “Perfect Repeatable Week” that drives consistent results
• The difference between being an agent vs being a business owner
• Why most agents fail due to overconsumption, overwhelm, and lack of execution
• How to simplify lead generation strategies and stay consistent
• The role of DISC personality profiles in managing structure
• Why mindset, environment and accountability are critical to long-term success
• Why ‘outside noise’ is one of the biggest traps agents fall into
• How to avoid burnout and build a sustainable business model
• What Holly would do differently if she relaunched her business today

Holly and Jack also discuss how The Avenue’s onboarding, 90-day plans, and tailored systems have helped dozens of agents simplify their business, build momentum, and create long-term sustainable growth — while protecting time, balance and mental energy.

✅ If you’ve ever felt overwhelmed by all the content, Facebook groups, podcasts, coaching groups and conflicting advice... this episode will cut through the noise and give you actionable clarity.

Whether you're at the start of your self-employed journey or you're hitting scale and need better systems, this is one of the most practical and valuable episodes we've recorded.

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